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THE SINPOPO BRAND STORY
Sinpopo Brand is an ode to Katong and the heritage it has passed down to us.
In the 1950s, Katong was well-known for its unique Peranakan culture and cuisine. As gentrification encroaches on the spaces that Katong’s heritage businesses once called home, we took it upon ourselves in 2013 to preserve what was left of the neighbourhood's greats. We wanted to keep as much of Katong’s traditions as we could alive while adapting to this ever-changing neighbourhood.
As the same folks who started and continue to run Awfully Chocolate (also born in Katong in 1998), we bring every fibre of passion into all that we do. We run a full-fledged Sinpopo Brand restaurant kitchen, where we respect the essence of not-to-be-messed-with local recipes but spruce them up to keep them relevant. At our Sinpopo Brand Coffee concept (Funan), we use a local roast to make our coffee using state-of-the-art espresso machines, and craft cakes and bakes handmade from scratch at Sinpopo Brand Grocer (Paragon & Square 2), where we also #SupportLocal, working with heritage brands such as The 1875 Clipper Tea Company, Nanyang Sauce and more.
We don't simplify or fusion-ise, and a hipster café we are not. We do things the traditional way we learned as local artisanal bakers and chefs. Where our inspiration, families, surroundings and dreams lead us, we take heart in what we have learned from our traditions to make things better.
Come revisit cherished memories of your favourite local delights with Sinpopo Brand!